Anthropologie why so expensive

Or perhaps you can imagine yourself shopping the market stalls in a Moroccan souq? If so, then Anthropologie has succeeded in its mission, according to corporate creative director Missy Peltz. We want to immerse the customer in a complete experience by appealing to all of her senses. Anthropologie's desire to stimulate you is also coupled with the fact that they want you to interact with the store and the products inside of it. In order to appeal to a wide variety of customers, Anthropologie has developed a slick marketing strategy, which simultaneously allows each store to flex their creative muscles while remaining on brand.

Each season, corporate dreams up three separate profiles of imaginary Anthropologie shoppers, as noted by Racked. For example, during the holiday season, the three women were named "Aurora," "Silver," and "Quinn.

And finally, Quinn is a "city girl" who is more "pulled together [and] buttoned-up" than her imaginary peers; that's why you'd find her at the back of the store. Once corporate hands these profiles down to each individual store, staff can merchandise their floor how they see fit, as long as the concepts are adhered to. It's clearly evident that Anthropologie is hyper-focused on the customer experience, and that they very much want you to spend time in their stores.

That's why you're more likely to find an Anthropologie in a historic building instead of at the mall, according to former Executive Creative Director Kristin Norris. Additionally, Anthropologie is sensitive to regional differences, which can play a factor in what a customer wants to purchase. Plenty of brands utilize celebrity spokespeople in order to better sell their products.

Clearly the formula works, as celebs are often paid very well for these brand partnerships. While Anthropologie doesn't have an official celebrity spokesperson, Julia Roberts is the "celebrity avatar" of the brand, according to Fast Company.

So next time you're browsing through some ceramic serving dishes or trying on a pleated sheath dress, pretend you're at Roberts' house and see how it tracks. As it turns out, Roberts herself is a fan of Anthropologie, and she shops there on the reg, as do Madonna, Sharon Stone, and Susan Sarandon.

And remember Roberts' work in the film The Mexican? Her costumes in the movie are literally from Anthropologie. Have you ever seen a commercial for Anthropologie on television?

Or when flipping through an issue of Vogue or Cosmopolitan , have you stumbled across their advertisements? Of course, the answer is no, because Anthropologie doesn't advertise. It's just not something they need to rely on. Additionally, Anthropologie feels that their blogs do the work that traditional advertising does for other companies. Anthropologie also sends out emails, posts on social media, and relies on its window displays to draw shoppers in.

They also publish an old-school catalog, though they don't refer to it that way, according to Susy Korb, chief marketing officer of Anthropologie. When you think of Anthropologie, the energy that you summon is definitely feminine.

While not everything in the store is gendered, like glazed pottery or painted shower curtains, dresses, skirts, perfumes, lingerie, makeup, skincare, and hair care products are sold in abundance. And, of course, the entire interior of the store is marketed towards women. Believe it or not, though, Anthropologie used to sell a line of men's clothing back in the day.

However, and perhaps unsurprisingly, the line didn't sell well, and Anthropologie founder Richard Hayne had a theory for why. For a long time, Anthropologie was an insanely profitable enterprise. That's a lot of money! I had seen THIS popover before, and had never given it much notice.

Cut to today. For size reference, I was wearing a medium. Oh…just read the reviews…and everybody recommends sizing up. FYI, it comes in grey too. Click HERE for this anorak. Check out the detailing on the sleeve! I was wearing a small.

The pretty lace trim, flowy cut, and peplum hem make this special! Well, here you go! How cute would we be wearing this outfit! I have one more item sent to me by a reader! This was her e-mail: Hello Sheaffer! Yes, your clock reads right, I am writing you this email at 2 in the morning. I am a nurse and my schedule is all sorts of crazy. While I was thinking of it, I HAD to show you a sweater I found at anthropology and yes, this thought forced me to change out of my pjs and create a quick little outfit to show off how adorable it is!

When I found it in the store I immediately thought of you and how your readers need to see it. I mean, can we please talk about how stinking cute that lace detailing is!? Also, Meredith thinks it runs large, so she recommends sizing down!

I love it. Find the tile printed shift dress HERE. Fits slim on the calf and perfect with skirts, dresses, and skinny jeans. Click HERE to shop the specials! Filed Under: Fashion 32 Comments.

I completely agree with you! I also want to state for the record that you were wearing this one really cute top at my house this summer and I complimented it and you said it was your fourth time that week to throw it on…that is money well spent right there! Yes, I love anthro too… And their little household knock knacks are fun too. Anthropologie is my favorite store! They have the most unique selection. Love your picks, especially the recessed lace sweatshirt!

That is something I would wear all of the time! All of these tops are great! My favorite would have to be the first one in copper. Were you wearing a small in this one? I just added this info. Thanks for catching the error! I like your point about "special features" Shaeffer. When I look in my closest, there's a lot of color in there good for me , but not a lot of WOW factor to my tops.

Its mainly because I play it safe, but also because I shop at the same store: Banana Republic, and they just don't add a lot of detailing to their tops. I may have to branch out a little and try new things. Thanks for the friendly nudge! Hi Katie! This might sound weird, but even when I shop in store, I typically come home and order online after sorting through all of my pictures! But after getting home, I started thinking I liked the ombre one better.

I already ordered the lace bottom tunic for myself, and I'm trying to decide which other top is going to be mine?!? I love Anthro but have only bought a couple shirts from there. I do wear them a lot and everytime I wear them, I get a ton of compliments.

From my own personal experience and speaking with some former Anthropologie retail employees who dished some secrets, I found the 8 products you should never get at Anthropologie—and where you should shop for these products instead. Anthropologie is filled with adorable measuring cups that would look gorgeous on a countertop or your next baking Instagram. Case in point: Pixi. You should still feel free to purchase Pixi makeup—just not at Anthropologie.

Maxx instead. A set of plates that features my favorite animal? Count me in. If you do want plates from Anthro, opt for ones that are both dishwasher and microwave safe, which makes them a little more reasonable for the high price tag. You can even find some cheeky dog-themed ones to suit your whimsical needs.

While Anthropologie might try to entice you with gorgeously designed tech accessories like wireless chargers and portable charges, avoid them at all costs. Like many things on this list, a lot of the pieces sold at Anthro are overpriced for their quality.